Meister’s message
Atypical specialty coffee shop experience involves receiving an espresso or filter coffee with an information card. Its purpose is to spark a customer’s curiosity and gain further appreciation for the coffee they’re drinking.
The card or subsequent bag of roasted coffee often contains details such as the farm and producer’s name, the names of their children, how many people they employ, the harvest schedule, farm altitude, farm size, and volume of bags per harvest. But nowhere does it say the name of the person who roasted the coffee, their hobbies, and the names of their children.
“If that information about ourselves was exposed, we would probably feel like it’s an invasion of privacy,” says Cafe Imports’ Managing Editor Ever Meister, or Meister as she is better known.
“I think there’s a lot of producers who buy into what we want, but we have to think more critically about the way we approach information and share it. Where along the supply chain did the farmer sign their life away for roasters to use their personal details as
