Bloomberg Businessweek

The safe-looking fintech company has drawn waves of investors since its IPO

Van der Does

Pieter van der Does doesn’t resemble the stereotype of a Silicon Valley executive who favors massive parties and private jets. He spent decades cycling around Amsterdam on the bike he got in high school. R&R generally means hiking with his family, not jetting off to St. Tropez or Ibiza. On his way to pitching potential investors on the initial public offering of his company, Adyen NV, last year, the chief executive officer crammed his 6-foot frame into a coach seat for six hours, mortifying his banker. Company policy, he says.

Quiet, frugal, steady—this is the image Adyen brought to investors, one that’s helped almost double the obscure Dutch company’s market value, to $21.8 billion, since its June IPO, suddenly ranking it among Europe’s hottest digital companies. If

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