Inc.

Specialized Keeps It Weird

A cycling company whose founder has learned enough to know that analytics can’t beat putting yourself in the rider’s seat.
STILL AT THE WHEEL Mike Sinyard, in this 1976 photo, has been called “crazy inspiring.”

In 1973, Mike Sinyard was a business school grad from San Jose State with a robust internal dissonance prodded by his countercultural lifestyle. He preferred cruising around SoCal in his Volkswagen minibus, or on flea-market bikes that he would repair. He eventually sold the VW in 1973 so he could cycle

You're reading a preview, sign up to read more.

More from Inc.

Inc.2 min read
The Future Is Female
You will notice something a little unusual about this month’s cover: Our featured CEO, the Wing co-founder Audrey Gelman, was photographed when she was eight months pregnant. As best we can tell, this is the first time that a visibly pregnant CEO has
Inc.4 min read
SHE-E-O? SHE-E-No
Four years ago, Alyson Saxe ran into an old friend at Costco, who—upon learning Saxe had children—inquired whether she worked outside the home. Saxe explained that she’d founded a PR agency. “My friend said, ‘How great! You’re a mompreneur!’” recalls
Inc.6 min readTech
We Found $2 Billion for Women Founders. It's a Start.
To make real progress on closing the funding gap, more women are getting into the business of funding other women.