Specialized Keeps It Weird

A cycling company whose founder has learned enough to know that analytics can’t beat putting yourself in the rider’s seat.
STILL AT THE WHEEL Mike Sinyard, in this 1976 photo, has been called “crazy inspiring.”

In 1973, Mike Sinyard was a business school grad from San Jose State with a robust internal dissonance prodded by his countercultural lifestyle. He preferred cruising around SoCal in his Volkswagen minibus, or on flea-market bikes that he would repair. He eventually sold the VW in 1973 so he could cycle

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