Business Today

The Risk Manager

Rajeev Jain has the unique ability to think like a customer and come up with marketable products.

Clarity about clients, customers and the company differentiates Rajeev Jain, Managing Director of Bajaj Finance (BFL), India's most valuable non banking finance company (NBFC), from others.

In his words, the company is in the business of giving money to people who don't want money. Jain's team finds customers with the help of business intelligence and data analytics; offers tailor made loans; and cross sells products while reaching out to new geographies.

The 48 year old Jain, who joined BFL as the CEO during its inception in 2008, has built the Bajaj group's financial services empire along with Sanjiv Bajaj, the

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