Business Today

Crazy Over Cement

Shree Cement believes in being different. So, it expanded during a downturn, and even bought a Gulf based company. The bold bets are set to pay off.

The man who once gauged his mental faculties by religiously taking the annual Common Aptitude Test for MBA aspirants says crazy is good. In fact, to Hari Mohan Bangur, Managing Director, Shree Cement Ltd., crazy spells "better".

"Any company that wants to improve has to do something new, something crazy," says Bangur, 66, explaining the thinking at the Rs 10,000 crore cement company that he runs from his riverfront office in Kolkata.

In his book, an organisation's SOP the standing operating procedure that lays out guidelines to help work ers

You're reading a preview, sign up to read more.

Related Interests

More from Business Today

Business Today7 min read
Surviving Slowdown
It is a mid September Sunday morning when the director of one of the Indian Institutes of Management (IIMs) receives a call from a student from last year's batch. The former student (anonymity was requested) is worried; he and a few of his batchmates
Business Today5 min read
'India Should Not Rely On Catching Companies Moving Out Of China'
In an exclusive interview with Business Today's Rajeev Dubey and Joe C. Mathew, WEF Founder Chairman Klaus Schwab explains why, despite multiple doomsday predictions, he believes the global economy will not go into recession. More importantly, who co
Business Today2 min read
Push From Within
A new phenomena has taken shape recently top rated B schools are spreading their wings rapidly while many at the bottom are finding it difficult to sustain. In five decades (1961 2009), seven Indian Institutes of Management, or IIMs, were set up in