Business Today

Banking On Allies

Bank of Baroda is using the partnership model to stay ahead of competition in digital banking.

Be it online merchants on platforms like Flipkart and Amazon, Oyo affiliated hotel owners or cab owners of taxi aggregators, the state owned Bank of Baroda has taken a huge lead over others in reaching out to them, thanks to its partnerships with fintech firms. The bank's 'Fintech Alliance' comprises 35 plus partnerships in various segments, including SMEs, large companies, retail lending, wealth management, payments, and more.

"All our partnerships can be put into three main categories lending, wealth and technology and payments. About 60 per cent of our

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