The Guardian

Football’s name-changing fetish shows the game’s infected with greed | Anthony Clavane

Renaming White Hart Lane station as Tottenham Hotspur is a blow to loyal fans and the neighbourhood’s history
‘Tottenham Hotspur’s new state-of-the-art ground will finally open next month.’ Photograph: Dinendra Haria/Rex/Shutterstock

What’s in a name? Everything, if you’re a football fan. The sport has always been driven by finance, but the post-1992 fetish for name-changing has taken commercialisation to a whole new level. And it’s spilling into our public spaces.

History, tradition and community are all high on the list of the reasons why long-suffering supporters stay loyal to their teams. It is fashionable to caricature those who campaign against the corporate rebranding of their clubs as traditionalist dinosaurs. But in an era when local neighbourhoods

You're reading a preview, sign up to read more.

More from The Guardian

The Guardian2 min read
Why Ivanka Trump’s New Haircut Should Make Us Very Afraid | Arwa Mahdawi
If her family cares about anything, it is image. Her political bob (pob) may be an attempt to get us to take her ambitions more seriously
The Guardian2 min read
One In 10 Men Think They Are Hot – Women Need That Confidence, Too | Suzanne Moore
Almost five times as many male respondents as female ones told YouGov they are good-looking. That’s no surprise, considering girls are trained to bat off compliments
The Guardian3 min read
Economists Calculate Monetary Value Of 'Thoughts And Prayers'
US study finds Christians are willing to pay for prayers – but atheists will pay to avoid them