Fast Company

IT’S A BIG WORLD AFTER ALL

DISNEY IS TAPPING INTO STAR WARS, MARVEL, AND MORE TO UPGRADE ITS THEME PARKS.

The opening of the Star Wars: Galaxy’s Edge attraction at California’s Disneyland this month marks the biggest move Disney has made to enhance its global theme-park business. The company, which posted a $4.5 billion operating profit last year for its parks and resorts division, is expanding its six resort complexes, upgrading older attractions, and capitalizing on the valuable intellectual property of its movie franchises. “We’re using everything from robotics

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