Fast Company

IN THE WEEDS

TO STAND OUT IN THE CROWD, CANNABIS COMPANIES ARE GETTING CREATIVE WITH THEIR LIFESTYLE BRANDING.
FROM PENS TO PASTILLES, THERE’S A CANNABIS PRODUCT FOR EVERY USER. 1–3. Beboe’s Calm formula CBD oil pen, Inspired sativa-blend vape, and sativa pastilles. 4. A Bliss vaporizer from Dosist. 5–7. A mint milk chocolate bar, matcha white chocolate bar, and milk chocolate square from Defoncé. 8–9. A bud jar from Lowell Herb Co., along with packs of the company’s pre-rolled joints. 10–12. Vaporizer pens and a flower bud from Statemade, the in-house brand of cannabis retailer MedMen. 13. Cannabis-infused Royal Mints from California’s Breez. 14. Dark chocolate blueberries from Sonoma County–based chocolatier Satori. 15. The Elite (top) and Nova (bottom) vapes from G Pen. 16. CBD-infused Awaken arousal oil from Foria, based out of Colorado. 17. Sativa (top) and CBD (bottom) pens from California’s Bloom Farms. 18. Terra dark chocolate espresso beans (top) and Petra mints (bottom) from Kiva Confections, a chocolatier based in California.

Marijuana has come a long way from the days of plastic baggies and glass jars filled with OG Kush and Sticky Icky Icky. Today’s cannabis (née weed) is sold in posh retail outlets, which stock dozens of different products, from medicinal-style vaporizers to THC-infused candies, aimed at veteran users and neophytes alike. In the past

You're reading a preview, sign up to read more.

Related Interests

More from Fast Company

Fast Company2 min readTech
A Simpler Approach to Affordable Home Goods
Finalist | General Excellence, Products Target MADE BY DESIGN The “adulting” millennial has champagne tastes and a beer budget. It’s a fact well known by Target’s head of product design, Stephanie Grotta. Data showed that as this cohort was moving
Fast Company1 min readScience
A Window Table Under the Sea
Finalist | General Excellence Snøhetta UNDER RESTAURANT Under, a new restaurant that descends 16 feet below the cold waters of Lindesnes, Norway, doesn’t just serve seafood and locally sourced meat and vegetables found on this dramatic coastline.
Fast Company2 min read
A High-tech Pollution Mask
Honorable Mention | Fashion and Beauty 0202 FACEWEAR O2O2’s revolutionary pollution mask looks nothing like the paper or fabric varieties currently on the market, and it doesn’t function like them, either. A study the company commissioned from the