Bloomberg Businessweek

Game On (In the Cloud)

Google and Apple were the first to unveil a “Netflix for video games,” but Microsoft has the biggest names
Google and Apple are promising video game services that would likely be cheaper than buying the games

Tech giants are piling into the $180 billion video game industry. On March 25, Apple Inc. announced a subscription service called Arcade that will let people play high-quality games through the internet instead of having to spend hundreds of dollars on a standalone console or more on a high-end gaming PC. For a monthly fee, users will get as many as 100 exclusive games. Arcade was unveiled just days after Google announced a similar service, Stadia. If so-called cloud gaming takes off,

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