Bloomberg Businessweek

Dreams In a Bottle

DoTerra sells more than $1.5 billion in essential oils a year. Now it just wants to figure out how they work

“Snake oil.”

My husband, an orthopedic surgeon, scoffed as I rubbed a few drops of lavender extract onto my wrist from a $30 vial. I, too, am a skeptic of alternative medicine, but ahead of a trip to Japan, I was prepared to try anything to combat my typically terrible jet lag. The essential oils from DoTerra International had shown up in my Instagram feed as plant-based solutions for almost any modern discomfort.

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