Entrepreneur

Why This Cannabis-Infused Beverage Is Being Marketed Like a Health Drink

Mood33 is about feeling good more than feeling high -- and the design of its packaging has to make that clear to consumers.
Source: Courtesy of Mood33
Courtesy of Mood33

Cannabis-infused beverages are making a stir in big business. In 2018, Constellation Brands -- purveyors of Corona beer and Svedka vodka -- invested $4 billion in a Canadian marijuana company. And in December, Anheuser-Busch InBev announced a $100 million project to develop cannabis beverages. That might feel like for cannabis-bev entrepreneurs, but Michael Christopher simply sees it as proof that his timing is right. Last year, he launched Mood33, a California-based that sells cannabis-infused sparkling tonics. To stand out, he’s positioning his drink as a product, focusing on health benefits and natural ingredients rather than pushing the buzz the beverage delivers. Here’s how he created packaging for an elixir that’s more about getting healthy than getting high.

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur9 min read
There's a Skilled Trade Labor Shortage. Can We Fix It?
Back in Vinnie Sposari’s day, plumbing was considered a good, honest living. Before shop classes started disappearing from high schools and four-year college was championed as the only respectable career path, Sposari could put a classified ad in Sun
Entrepreneur3 min read
How to Find the Best CRM for Your Franchise
From Dan Tyre, sales director at HubSpot, a CRM provider In 2019, every company has to be a technology company. It doesn’t matter if you’re a franchise, a small business, or a nonprofit -- buyers expect you to provide good service, and to do that, yo
Entrepreneur5 min read
Why Netflix Co-founder Marc Randolph Doesn't Regret Stepping Down as CEO
Listen to Marc Randolph on our podcast, Problem Solvers: Marc Randolph speaks with rare humility, like a man with no regrets. “The decision to step down as CEO and bring Reed [Hastings] in,” he says, “was probably the best decision I ever made at Net