Despite her own powerful brood, Silicon Valley godmother Esther Wojcicki believes leaders are made, not born.

ESTHER WOJCICKI DIDN’T set out to raise CEOs. But she knew she wanted her children—and students—to have an upbringing vastly different from the one she had endured. “If I didn’t behave, I was beaten,” says the longtime educator and matriarch of one of the most well-known families in Silicon Valley. “My father’s philosophy was ‘Spare the rod, spoil the child.’”

Wojcicki, or “Woj,” as she’s known to the 700 teenagers enrolled in her popular Media Arts Program at Palo Alto High School, came up with her own philosophy after many years of teaching and parenting. She lays out the secrets to cultivating effective and ethical leaders in a new book, How to Raise Successful People: Simple Lessons for Radical Results. Her tried-and-tested formula? It all boils down to TRICK, a catchy acronym that stands

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