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APPLE, READY TO SERVE

THE APPLE TV+ VIDEO STREAMING SERVICE: 8 BURNING QUESTIONS

At long last, Apple has taken the wraps off of its new TV service. It’ll be called Apple TV+ and will include a variety of shows from the likes of Jennifer Aniston, Reese Witherspoon, Steven Spielberg, J.J. Abrams, Kevin Durant, and Rupert Grint. Several of the major players were on hand at the event to outline their vision, and Apple basically billed the service as the greatest collection of talent ever assembled on television.

But after the songs, standing ovations, and flowery rhetoric was complete, we didn’t learn much about Apple’s new service that we didn’t already know. It may be the first time Apple has confirmed that it is indeed working on its own original content, but that was hardly a secret. Apple didn’t actually answer any of the questions we have about Apple TV+, which are many. For example…

1. How much will Apple TV+ cost?

The most surprising thing about Apple TV+ is that Apple didn’t tell us how much it will cost. There were rumors before the event that it could be free, but that doesn’t seem to be the case, as Apple called it an “ad-free subscription service” and said it would be available in the new TV app on smart televisions (as well as, of course, Apple devices), implying that we’ll need to pay something for it. What that price will be is still a mystery.

2. How many shows will be available at launch?

Apple showed off a small handful of

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