The Atlantic

The Doorbell Company That’s Selling Fear

An Amazon-owned firm is hiring editors to push local crime news to its users.
Source: Ring / Amazon / Katie Martin / The Atlantic

When news organizations think about competition from tech companies, it’s usually in terms of the audience’s attention and advertisers’ dollars. But if Amazon has its way, a new sort of competition may be coming from a mixture of surveillance, fear, and doorbells.

Amazon is currently looking to hire someone with the title “Managing Editor, News.” But it’s not for the entire Amazon empire—it’s for the small slice of it that makes security-focused doorbells, Ring. (Amazon bought Ring last year for more than $1 billion.)

Here’s the job description:

The Managing Editor, News will work on an exciting new opportunity within Ring to manage a team of news editors who deliver breaking crime news alerts to our neighbors. This position is best suited for a candidate with experience and passion for journalism, crime reporting, and people management. Having a knack for engaging storytelling that packs a punch and a strong nose for useful content are core skills that are essential to the success of this role. The candidate should be eager to join a dynamic, new media news team that is

You're reading a preview, sign up to read more.

More from The Atlantic

The Atlantic6 min read
The U.S.-India Relationship Is Bigger Than Trump and Modi
Will the strategic bet that America and India have made on each other deliver on its full potential?
The Atlantic4 min read
The Message of Grimes’s Dark Masterpiece
The singer’s new album, Miss Anthropocene, combines angsty music styles with a supposedly environmental purpose—but mostly to indulge the thrill of submission.
The Atlantic6 min read
Meat Trimmings Are a Health Food Now
For most Americans, meat sticks have one face: Macho Man Randy Savage. The pro wrestler fronted the Slim Jim brand for much of the 1990s, flipping tables and crashing through ceilings in television commercials to implore young men to snap into dried