Inc.

Skullcandy Restores Its Soul

Going private again allowed the company’s culture to reemerge.
IN YOUR FACE, IN YOUR EAR Rapper Rico Nasty channeling one of Skullcandy’s 12 Moods lines, the tangerine-colored Bold. She qualifies.

If you’re over 30, you can recall a time when your phone and music player weren’t the same thing. Sitting on a chairlift in Park City, Utah, in 2001, Rick Alden, a former snowboard-binding and fishing-reel developer, was frustrated at having to unplug his earphones from

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