India Today

Chic in the city

From the outfit you wear to work, to the new watering hole in your neighbourhood, we visit the city's most creative people and places.

Talking Textile

Priyanjoli

Contemporary women want to dress up and wear good clothes but dont want to spend too much time doing it, says Priyanjoli Basu, 34, founder of the citys most interesting design label called Priyanjoli.

While she began her career in celebrity management and styling in Mumbai, Basu realised early on that her true interest lay in textile and design. She also felt a strong need to archive and document all that she discovered. After leaving Mumbai, she embarked on a nine-month-long journey through the villages of West Bengal, meeting weavers and discovering textiles and processes.

This resulted in a change in my lifestyle and choices. I started archiving and documenting old textiles and wedding sarees, she says. Her first project was focussed on reviving Benarasis for the Crafts Council of West Bengal and was exhibited in Dhaka, Chennai and Mumbai. These intial projects helped her create the contemporary brand Priyanjoli in 2012. The online store launched in

You're reading a preview, sign up to read more.

More from India Today

India Today1 min readTechnology & Engineering
What Needs To Be Done
1 Speedy rollout of a real-time disaster management dissemination system 2 A national disaster management control room in the Union health ministry, linking ministries, and with nodes in cities 3 RFID tagging of resources like oxygen cylinders, geo
India Today1 min readCorporate & Business History
Sunlit Days
DMK-led Secular Progressive Alliance included the Congress, Viduthalai Chiruthaigal Katchi (VCK), CPI(M), CPI and eight other allies, some of whom contested on the DMK symbol AIADMK alliance included the BJP, PMK and others ■
India Today1 min readBiology
What Needs To Be Done
1 Inject funds to expand genome sequencing capacity. The UK’s genome sequencing body got £32 mn (Rs 329 crore), four times what INSACOG got in India 2 Make samples available quickly. All labs are under-utilised because not enough samples are being s