India Today

Inside the jewel box

Four designers who work with precious and semi-precious stones and different materials to make delicate but distinctive jewellery pieces.

Pramiti Goenka 28
Founder, Athvlya by Pramiti Goenka, Delhi
www.athvlya.com

Surrounded by emeralds, rubies, and diamonds from an early age, Pramiti Goenka was always drawn to the coloured stones and wanted to work with them. Coming from a family of jewellers from Jaipur, Goenka who studied gemology from GIA, New York, creates jewellery with precious and semi-precious stones that can go with any outfit. "Coloured stones have their own story to tell; an emerald is fun, the opal is young and a ruby is classic. I understand stone combinations and try to bring out their beauty," she says.

The fifth generation jeweller got her brand name registered in 2014 and that's when Athvlya by Pramiti

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