Bloomberg Businessweek

Get Ready to Shell Out

Jewelry inspired by the beach is this season’s hottest accessory.
1. 22-karat gold shell earrings with pearls by Lalaounis, $7,800; 212 439-9400 2. Les Charmantes necklace with vintage and antique charms by Haute Victoire, $5,900; 3. Earrings with shell pendants in metal with aged gold finish, crystals, and mother-of-pearl by Gucci, $890; 4. Knotted opal candy necklace by Irene Neuwirth, $8,980; 5. Gold clamshell brooch by Oscar de la Renta, $190; available at Nordstrom 6. Shell earrings with diamonds in white enamel, 18-karat gold, and platinum by David Webb, $37,000; 212 421-3030 7. Earrings in 18-karat gold with diamonds, turquoise, and natural shells by Silvia Furmanovich, $10,600; available at Bergdorf Goodman 8. Pearl necklace with crystal-encrusted shell charm by Alexander McQueen, price upon request; available at Alexander McQueen—Madison Avenue 9. Diamond and emerald Sea Flower ring in pink gold and ivory by Selim Mouzannar, $6,820;

For many, the peak of puka-shell relevance came and went with David Cassidy in The Partridge Family. For jewelry designer Irene Neuwirth, who

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