The Guardian

Why Bella Hadid and Lil Miquela’s kiss is a terrifying glimpse of the future | Arwa Mahdawi

An advert featuring the human and virtual models is late-capitalist hell, ‘queerbait’ and digisexuality all at once
‘While Miquela may be a futuristic creation, manufacturing girl-on-girl action to flog your brand is as old as time.’ Photograph: YouTube

Bella Hadid, a human supermodel, has been accused of “queerbaiting” after making out with Lil Miquela, a computer-generated influencer, in order to sell designer underwear. I know, I know, there’s a lot going on in that sentence. Please take a

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