Entrepreneur

Forerunner Ventures Founder Kirsten Green On What She Looks for In a Pitch

The investor breaks down what makes her want to invest in a brand, today's biggest opportunities, and how the tech world is about so much more than technology.
Source: Elisabeth Fall
Elisabeth Fall

First things first: What’s your definition of a tech startup? I think some people have a hard time understanding why, say, a makeup brand like Glossier (in which Forerunner is an investor) identifies as a tech company.

Oh, people are so confused! We get so many businesses based on a beautiful product I’d love toand product, but we mostly invest in founders that see opportunity for change. Glossier is about the customer. It’s anchored in selling product, but consumers trade in and out of product. So Glossier has used to create a deeper connection with its consumer to grow. Purchases are often about more than the product. And that’s why we invest. 

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