NPR

'Sports Illustrated' Is Sold Again, But Publishing Won't Shift To New Owner Yet

Authentic Brands Group is buying the iconic magazine in order to take advantage of licensing opportunities. Meredith Corp., which acquired it in 2018, will continue to publish the magazine.
Copies of the Sports Illustrated swimsuit issue for sale on a bookstore shelf Tuesday in New York City. Media company Meredith has announced that it has agreed to sell the magazine brand to entertainment company Authentic Brands Group for $110 million. Source: Drew Angerer

Sports Illustrated has been sold for the second time in less than two years. This time, however, the $110 million purchase by Authentic Brands Group places far more importance on the iconic magazine's reputation than the publication itself — pushing the name further into such ventures as gambling and live events.

The Meredith Corp. acquired in January 2018 along with a Meredith moved to unload most Time Inc. magazines that were not focused on its primary audience: female readers. And those moves also reflected the flagging finances of major legacy publications.

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