New York Magazine

Are You a Wife Guy?

Suddenly there is a rapidly expanding subgenre of irritating internet celebrity.

THIS SPRING, WE’VE SEEN a spike in a particular kind of viral star: the Wife Guy. Not just any man with a wife, a Wife Guy is someone who becomes famous because of something his wife has done or qualities his wife has. Wife Guys have been the subject of think pieces in The Outline, The New Yorker, and elsewhere, their profiles raised after two (Curvy Wife Guy and Cliff Wife Guy, see below) blew up over Memorial Day. For a Wife Guy, being married isn’t just one aspect of his life. It’s his persona, which can be used to attract social-media followers and generate income. The Wife Guy can have a

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