Business Today

Niche Bonding

Niche social networks bring to the digital space the way real life networking happens and could be a gold mine for advertisers

Let us face it. Gargantuan social media platforms like Facebook, Twitter or Instagram may not be our cup of tea any longer. When social media came into existence for the first time, the idea was to connect people to replicate offline communities digitally. At the time, you might have looked around and found people with similar interests and liked those niche places

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