Business Today

Selling Wellness

How healthcare marketing will become more nutra and wellness centric

Throughout the world, marketers are becoming more focussed on health. Be it energy, auto, chemicals or food, the focus is shifting to health and sustainability. Greater thrust on non fossil energy sources, or cola majors moving from traditional beverages to health based foods and beverages, are visible signs of the shift.

Pharma companies the world over, as also in India, are not far behind. Most are

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