Just Don’t Get Comfortable

Red Ventures is going places. Where? Not sure. And that’s the plan.
CODE RED CEO Ric Elias (right, on stairs) says he wants a culture “where adaptability is a way of being, not an objective.”

Having been a passenger on the Miracle on the Hudson plane in 2009, Red Ventures CEO Ric Elias is famously familiar with crashes.

But US Airways flight 1549 wasn’t his first unscheduled touchdown. That came years earlier and, though it wasn’t potentially lethal, the memory is just as searing. In 2000, Elias and Dan Feldstein opened an

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