Bloomberg Businessweek

Wine in the Wild

Experimental vignerons and a stylish hotel transform the Columbia River Gorge from an outdoorsy day trip to a foodie destination.
White Salmon Baking Co.

A decade ago, after graduating college, Jure Poberaj moved to Hood River, Ore. (population 7,806) in search of outdoor adventure. Born in Slovenia and raised in Washington, D.C., Poberaj, now 31, was drawn to the magnificent Columbia River Gorge an hour east of Portland for its mountain biking and world-famous kitesurfing (gusts of wind here, where the river stretches about a mile across, can reach 70 mph). The lively brewery scene didn’t hurt either.

As life happens, he met his girlfriend, pastry chef Nina Jimenez, and together they decided to create their own shop, with Poberaj learning how to bake bread by apprenticing around the Northwest. The duo opened the White Salmon Baking Co. four

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