Business Today

Keeping It Small

Toffee Insurance has made it big by selling insurance for things like bicycles, backpacks and even gym injuries

Most people avoid buying insurance as they don't want to deal with the complexities. Even if they do buy, it is largely for saving tax. Rohan Kumar and Nishant Jain, the co founders of Toffee Insurance, observed the scale of the problem while working on online sales with client Apollo Munich. "We realised that insurance products were not only expensive but also irrelevant for a large number of people. Millennials are not that

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