The Guardian

How women anxious to have a baby are being exploited for profit | Eleanor Morgan

With the ‘fertility IV’ drip, the wellness industry hit a new low. Perhaps regulating bodies should take a look
‘It is not hard to see how a woman who is anxious she may not conceive might see something like the “fertility drip” in her social media feed and be seduced by the idea.’ Photograph: Bhakpong/Getty Images/iStockphoto

Get A Drip, a wellness company offering “affordable IV vitamin drips and booster shots”, has withdrawn a product it called a “fertility IV” from sale after the British Pregnancy Advisory Service said there was no evidence this “treatment” could improve fertility.

The drip was advertised as costing £250. The only supplements medically recommended for women trying to conceive are folic acid and , so you wonder what on earth it contained to warrant such a price tag (£250 would get you 28 bottles of folic acid from , incidentally). More to the point, how could the wellness industry have stooped to such a

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