New York Magazine

How to Reclaim Your Viral Meme: Beating the Internet in Seven Steps

IT’S TAKEN FOR granted that a meme, once weaponized by the internet, will never return to the control (and profit) of its creator. See what happened to Pepe the Frog, who was never born to be a right-wing avatar. But when cartoonist KC Green saw one of his characters meme-ified for political purposes he didn’t agree with, he took action. Question Hound, better known as the “This Is Fine” dog, became famous for a simple, potent

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