Bloomberg Businessweek

Can France Make Factories Cool?

Macron’s government is hoping to encourage young French people onto the factory floor
The Airstream and six trucks transport the French Fab Tour around the country

A 20-foot-tall blue rooster, appearing to crow as it strides forward, chest jutted out and wings folded back, is on a tour de France. The inflatable bird is racing to 60 stages across the country, accompanied by a team of 15 technicians, six trucks, and an Airstream trailer. The mission: to restore pride in the country’s manufacturing industry.

Each daylong stage of the so-called French Fab Tour includes workshops and games for school-children, conferences, aptitude tests, virtual-reality experiences, and speed-dating-style job interviews. President Emmanuel Macron’s government is hoping the campaign will encourage the French back

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