Apple Magazine

JONY IVE LEAVES AN APPLE THAT CONTINUES TO FLOURISH

WHY THE CUPERTINO GIANT IS WELL-PLACED TO CONTINUE ITS GOLDEN RUN

Towards the end of June, Apple dropped something of a bombshell among the tech press: the corporation’s Chief Design Officer, Jony Ive, was set to leave the company to launch his own design firm, LoveFrom . This wasn’t ‘just another’ staff departure from Apple: Ive had been part of the Apple fold for nearly 30 years, proving hugely influential in developing and refining product lines ranging from the Mac and iPod to the iPhone, iPad and Apple Watch.

As the news broke, it inevitably ushered in feverish whispers about what Ive’s high-profile exit meant for Apple’s future – and especially tantalizingly, why Ive chose to leave. Speaking , Ive implied that he sought more flexibility

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