The Atlantic

The World Is Getting a Pickup-Truck Emoji

Thanks to Ford
Source: Ford / Unicode Consortium / The Atlantic

It’s a solid, sturdy-looking thing. Painted a handsome navy blue, your truck has just enough rear space to haul something rugged and earthy-smelling—like a Christmas tree or a nice pile of mulch—and a front cab just big enough for you and your golden retriever. You sit there and drive, and Ezekiel hangs his head out the window (Ezekiel is your dog), and the mulch steams in the golden-hour light, and you drive somewhere pretty, like Acadia National Park or the Louvre. Then you get out and look around and sniff deeply of your mulch.

Normally, an experience like that might cost you tens of thousands of dollars. But soon it will be free, provided you are

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