NPR

The Remix Race: Why It Pays To Release The Same Song More Than Once

Keep your eyes on the pop charts this week: A battle for No. 1 is coming, and there will be a story to tell no matter who wins.
The single art for the latest "Old Town Road" remix, which features Young Thug and Mason Ramsey alongside Lil Nas X and Billy Ray Cyrus. Source: Courtesy of the artist

If you're an artist looking to break chart records in the streaming era, your best weapon might just be quantity.

A viral curiosity turned story of the year,'s infectious and inescapable country-trap song "" has been untouched at the top of the for 15 weeks, just one week shy of the record for consecutive time in the No. 1 spot. If the 20-year-old rapper next week, he'll have done so at least partly by

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