Bloomberg Businessweek

Bentley’s Future Perfect

As it celebrates 100 years of making cars, the British automaker tries to overcome the trauma of the last few.
The front half of a 1952 Bentley R-Type Continental, one of the brand’s most recognizable models

“Birthdays are a time for reflection, but they’re also a time for planning forward,” says John Paul Gregory, head of exterior design for Bentley Motors Ltd. “To figure out what type of person—or brand—you want to be.”

To celebrate its centenary, on July 10 the exclusive British brand unveiled a concept car, the EXP 100 GT. Two feet longer than a Cadillac Escalade but featuring only two doors, the battery-powered grand tourer boasts sustainably sourced paint and wood. And everything from the extensive battery range to the high-tech window glass is meant to showcase the company’s plan for top-tier motoring in

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