Los Angeles Times

The NASA logo is having a moment

It's the rare fashion emblem you can find everywhere.

Walmart and Target offer T-shirts, swimsuits, sippy cups and ugly Christmas sweaters covered with it. Coach put it on bags, shoes and sweatshirts priced at hundreds of dollars apiece. Singer Ariana Grande sold clothes emblazoned with it as a tie-in with her Coachella performance.

The NASA logo is having a moment.

"Very, very few brands have broad appeal," said Utpal Dholakia, marketing professor at Rice University. "NASA fits into the mold where it not only has broad appeal, but there is almost nothing to dislike about it."

As it did in other times of political polarization, love of the space agency brings the nation together. This affinity does not, however, bring revenues to NASA.

In keeping with its public

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