The Guardian

Jay-Z has crossed the picket line with his NFL deal | Derecka Purnell

The rap star thinks racial justice will come from corporations and billionaires. That’s self-serving and wrong
‘He is a quintessential Black capitalist: professing that freedom is one’s ability to own oneself and acquire wealth’ Photograph: Joseph Okpako/Getty Images

As a card-carrying member of the BeyHive, I attended two On The Run II concerts last summer. At the London concert, Jay-Z and Beyoncé surprised the world with their single APESHIT. There Jay-Z , “I said no to the Superbowl. You need me don’t need you. Every night we in the endzone. Tell the NFL we in stadiums, too.” Cameras zoomed in on black men in hoodies kneeling on the floor in protest style. These tributes were reminiscent of the black boy dancing in front of militarized police officers in Beyoncé’s Formation video two years before. She later performed the single at Super Bowl half-time, accompanied by black women wearing black power outfits with berets. The: “I just might be a black Bill Gates in the making” and “Always stay gracious, best revenge is your paper.” Now, as part of the new, multi-year deal with the National Football League, Jay-Z will produce the Super Bowl halftime show, to the dismay of many activists.

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