Freeing the coffee entrepreneur

For many people in the coffee industry, their passion was ignited by a great coffee tasting experience. In the case of Instaurator, Director of Espressology and author of The Coffee Entrepreneur, this occurred with an Ethiopian coffee when he was in his early 20s.

“I didn’t know coffee could be that good,” Instaurator says. “I don’t know what varietal that coffee was – probably an heirloom Sidamo – but I remember being struck by the exotic taste and aroma. It was very enticing.”

While Instaurator would go on to literally write the book on being a coffee entrepreneur, it was his pioneering brother Robert Forsyth who lured him into the specialty coffee industry. Instaurator tasted that eye-opening Ethiopian