Beijing Review

RIDING ON RECYCLING

‘Old things are like old friends. When we reach a crossroads in life, maybe we have to part and go different ways and maybe we will never meet again, but still I wish you a bright future.” This is what Maozhu, a 33-year-old entrepreneur known by her online nickname, wrote on her blog. “I hope there is a recycling store where my old but precious belongings will find a place so that they are passed on to whoever needs them,” she added.

The postscript sparked a new train of thinking. Maozhu thought perhaps she could have a shot at opening a secondhand store herself and that is how in May 2017 she started Déjà vu, her online trading platform for secondhand books where people can buy used books that are still in good condition and sell their old ones. The

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