FMCGs to first in fintech

“One of the things about being the first is that we got a lot of growth really quickly.”

While the buzzword bitcoin has recently forced fintech into the mainstream, Australian online currency transfer company OFX has been disrupting the finance industry before the word ‘fintech’ was even invented. Now operating in six countries and celebrating its 20th anniversary, OFX offers its customers savings of up to 75 percent on the transfer rates from the bank. This is all done through the convenience of a streamlined and secure website and app. With an impressive 20-plus year career, Rebecca Shears is the CMO guiding the brand from strength to strength and continuing to forge their reputation as a true blue disruptor in the complicated global finance industry.

Shears speaks with warmth, charm and genuine awareness. Originally from the UK, she got a strong start in the marketing industry as part of the graduate program at Unilever. She credits these formative years for setting her up with the marketing fundamentals that have helped her entire career. The classic FMCG taught her how important it is to focus on customer insights – what they think about your product and your category. After spending