How B2B Sellers Can Offer Personalisation at Scale with Social Media

As consumers in this data-driven, algorithmically obsessed world, we’ve come to expect highly personalised experiences that are tailored to our specific needs. Companies like Netflix and Uber set that tone, giving us what we want, when we want it — usually on the first try.

These ‘have it your way’ consumer experiences have changed the way the business world thinks about sales. B2B buyers have slowly been conditioned to expect the same personalised treatment that they get while shopping on Amazon. They want to be approached with relevant offers at the right moments, not when it’s convenient for a sales rep. They have little to no patience for ill-timed, generic pitches.

Sales professionals