THE SWEET SPOT BETWEEN IDIOT AND EXPERT….
You may be familiar with the Gartner Hype Cycle, if only for the humorously cynical and philosophical names of the various stages, such as “the peak of inflated expectations”, “the trough of disillusionment”, and “the slope of enlightenment”, names that sound more like chapters in a new Tony Robbins book than those of a technology classification chart.
The Hype Cycle is now over 20 years old. Given this time frame largely covers the entire rise of digital marketing, taking a little wander down innovation history lane is rather informative. It turns out not so many technologies have progressed smoothly along the adoption journey.
Aside from some now outdated language, the first Hype Cycle from 1995 actually looks like a pretty good prediction of tech adoption. Emergent Computation is, apparently, a forefather to neural network-based machine learning, so whilst the terminology might seem unfamiliar, the technology is still very relevant in 2018 in areas such as machine learning.
But looking a little more closely at the many Hype Cycles since 1995, it’s clear over the
