Newsweek Europe

The unique touch of Imabari quality

While regions like Champagne (France), Rioja (Spain) and Parma (Italy) are synonymous with high quality you can taste, the Japanese city of Imabari is reputed for superior quality you can feel the moment it touches your skin.

For over (Japanese craftsmanship) in Imabari has focused on the art of towel making, which is why the city has been dubbed the “Mecca of Towels”. For a towel to be considered an Imabari towel, it must undergo rigorous testing and adhere to the world’s most stringent standards of quality, softness and water absorbency.

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