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Writing Magazine2 min read
Keep In Touch
Your writing is doubtless special to you but, let’s be honest, that doesn’t mean you’re guaranteed to be memorable. You don’t have to watch commercial television for very long to see that repetition is a key element of successful advertising. If you
Writing Magazine2 min read
Topical Target
This month, with a reasonable amount of travel actually occurring, I’m going to suggest a shift in travellers’ attitudes that produces an area worth writing about. A question first: how do people rate a hotel? It’s a fairly complex business with thin
Writing Magazine4 min read
Mind The Stop Gap
Occasionally in the course of a story you might want to bring up the reader with a jolt. It’s a way of catching their attention with a slight kick after a build-up in a scene where none might be expected. It’s an interruption, if you will, that signa