LITTLE THINGS: THE KEY PILLAR IN APPLE DESIGN & INNOVATION

Apple’s design language has changed a great deal in recent years, away from the silvers and rounded edges towards a modern, industrial-inspired design, as sported by the iPad Pro and iPhone 12. That design language is set to be elevated this year with the introduction of new iMacs and MacBooks. Yet one thing has remained consistent throughout the transition: consistency. Over the years Apple has shown a keen eye for detail, ensuring the company’s portfolio stands out from the crowd, creating cutting-edge, ‘unmistakably Apple’ products.

DESIGN MATTERS

Apple has always taken design seriously, cementing the company’s position as one of the most well-known and instantly recognized in the world. Where other technology brands have piggybacked off of current trends - - the Cupertino firm has stayed true to its routes throughout, regularly taking risks that almost always pay off. It all dates back to when Steve Jobs reigned supreme; he had a vision for designing products that not only looked clean and