Bud Capitalizes on Jeter Ceremony This Weekend With 'This Bud's for 2'
It's been nearly 1,000 days since Derek Jeter played for the New York Yankees, not that we're counting. Now he's officially getting his due as his number, 2, is set to be retired by the team Sunday.
Two days before the ceremony, Budweiser honored the retired shortstop in a fitting tribute, "This Bud's For 2."
The video, created by Budweiser and produced by VaynerMedia, begins with highlights from Jeter's final game in the Bronx, then shows various twos being removed around New York: a lighted 2 outside an entrance to the subway, a neon 2 in the window of a 24-hour establishment, a chalk-drawn