Scribd Logo

Language

Upload

Welcome to Scribd!

Enjoy millions of ebooks, audiobooks, magazines, and more, with a free trial

Only $11.99/month after trial. Cancel anytime.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Audiobook5 hours

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Written by Vanessa Fox

Narrated by Don Hagen

5/5

()

About this audiobook

In the age of Google, your customers are searching. Will they find you?
In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.

Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today.

Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.

You'll also discover how to:
  • Integrate search strategy into all aspects of your business
  • Cut through the data and get the actionable metrics you need
  • Use data about what people are searching for as a valuable market research tool
  • Get your company found through social media
  • And more!

Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.
LanguageEnglish
PublisherAscent Audio
Release dateMay 24, 2011
ISBN9781596598331
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy

Related to Marketing in the Age of Google

Related audiobooks

Related podcast episodes

Related articles

  • Article

    Property Styling

    Jan 1, 1970

    Property Styling
    1 min read

  • Article

    How NOT to Sell Your Idea at Work

    Jan 1, 1970

    “I work for a business strategy firm that encourages input from employees on ways of expanding our menu of services. Every few months we have ‘Pizza and Proposals Day,’ where employees are encouraged to pitch new marketing programs. “After lunch we l

    2 min read

  • Article

    Boards Want You!

    Jan 1, 1970

    Boards Want You!
    3 min read

  • Article

    One Thing

    Jan 1, 1970

    One Thing
    1 min read

  • Article

    Moms: Make Your Home Work Like Work

    Jan 1, 1970

    The big news in the workplace over the past couple of decades has been the emergence of women as a significant force. We've gotten the opportunity to show what we can do, and we've done it. We've made the workplace a different place; a better place

    4 min read

  • Article

    Drivers

    Jan 1, 1970

    Drivers
    1 min read

  • Article

    On Course

    Jan 1, 1970

    On Course
    6 min read

  • Article

    Art Or Science?

    Jan 1, 1970

    Me: Is this a Rolex? Thai street vendor: Yes, same same but different. Thinking back to this exchange always puts a smile on my face and is something I’ve been reminded of in my discussions with marketing, creative and business strategists over the p

    2 min read

  • Article

    Writing Magazine

    Jan 1, 1970

    Published by Warners Group Publications plc West Street, Bourne, Lincs PE10 9PH Main office: 0113 200 2929 Subscriptions: 01778 392 482 Advertising: 0113 200 2925 Publisher: Collette Lloyd, email: collette.lloyd@warnersgroup.co.uk Editor: Jonathan Te

    1 min read

  • Article

    Terrain Tamer Turns 50

    Jan 1, 1970

    TERRAIN Tamer celebrated its 50th anniversary in December by throwing a shindig at the Hotel Windsor in Melbourne. Held in the Grand Ballroom, the iconic aftermarket manufacturer invited 150 of its staff, suppliers and customers, as well as a conting

    1 min read

  • Article

    Southern Love

    Jan 1, 1970

    IT WAS DURING THE HEIGHT of the Covid-19 Lockdown when the idea to support our struggling small business sector first came to Marketing for Business Good originator, and MA Southern Chair Michael Durie. In 2019, the southern branch of the MA trialled

    2 min read

  • Article

    Face TO FACE

    Jan 1, 1970

    Face TO FACE
    2 min read

  • Article

    Driven to SUCCEED

    Jan 1, 1970

    Driven to SUCCEED
    3 min read

  • Article

    Both Sides Now

    Jan 1, 1970

    Many agency suits, strategists and even creatives switch from agency to client side at some point in their career. Maybe it’s the ability to focus on one thing and do it well or the opportunity to call the shots on what gets done. Often, it’s just th

    3 min read

  • Article

    Insider Information

    Jan 1, 1970

    Most of the items for sale, from food to souvenirs, are subject to negotiation. While price difference might not seem important, you can be sure we help you out with your shopping, lunch and other purchases, taking the stress out of this for you. We

    1 min read

  • Article

    Strategy

    Jan 1, 1970

    Strategy
    1 min read

  • Article

    Dacia Offers Free Hot-water Bottles

    Jan 1, 1970

    DACIA is showing its opposition to companies offering subscriptions for car features such as heated seats by offering free hot-water bottles to customers on February 1 and 2. UK brand director Luke Broad said: “Asking someone to pay extra to activate

    1 min read

  • Article

    Lifestyle Products On Show

    Jan 1, 1970

    Lifestyle Products On Show
    1 min read

  • Article

    Editor's Note

    Jan 1, 1970

    This topic is a little more specific than our usual. A small part of the decision to cover themes like Simplicity, Dream and Truth is made in the knowledge that I’ll be able to wax lyrical about them in a vague manner when the time comes. Madtech, on

    2 min read

  • Article

    Robb Report US

    Jan 1, 1970

    Paul Croughton EDITOR IN CHIEF Josh Condon DEPUTY EDITOR Janice O’Leary EXECUTIVE EDITOR Robb Rice CREATIVE DIRECTOR John Vorwald DIGITAL DIRECTOR Julie Belcove FEATURES DIRECTOR Ken Gawrych MANAGING EDITOR Paige Reddinger WATCH AND JEWELRY EDITOR Je

    3 min read

  • Article

    Working And Living Smart

    Jan 1, 1970

    Working And Living Smart
    2 min read

Reviews for Marketing in the Age of Google

5/5

1 rating0 reviews

What did you think?

Tap to rate

Review must be at least 10 words