Audiobook5 hours
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Written by Noah J. Goldstein Ph.D., Steve J. Martin and Robert Cialdini Ph.D.
Narrated by Blair Hardman
Rating: 3.5 out of 5 stars
3.5/5
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About this audiobook
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.
Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. The findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.
Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Reviews for Yes!
Rating: 3.4825174825174825 out of 5 stars
3.5/5
143 ratings8 reviews
- Rating: 4 out of 5 stars4/5Definitely interesting when it comes to the subject. I think his other book persuasion was better but both are good. Actually applied some of the things in this book and seemed to work better then my previous way of going about things.
- Rating: 5 out of 5 stars5/5Awesome book for my too box. It helped understand that persuading people can be a positive strategy
- Rating: 4 out of 5 stars4/5Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.
- Rating: 3 out of 5 stars3/5Many of these tips are rather trivial, and although the author does a great job trying to show applicability, some of these are more useful than others.
1 person found this helpful
- Rating: 4 out of 5 stars4/5I liked the few new persuasive ideas and the many stories and examples he presented. While there were 50 persuasive ideas, many of them where supported by light scientific evidence and others even if true had little persuasive power. Overall it is worth having to skim to the chapters that interest you.
- Rating: 5 out of 5 stars5/5Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review.