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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
Audiobook5 hours

Customer Mania!: It's Never Too Late to Build a Customer-Focused Company

Written by Kenneth Blanchard Ph.D., Jim Ballard and Fred Finch

Narrated by Kenneth Blanchard Ph.D.

3.5/5

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About this audiobook

Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up.
In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service -- creating a people-oriented, performance-driven, customer-first organization. Packed with practical insights, Customer Mania! emphasizes four critical steps:

Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.
Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.
Treat Employees the Right Way. Use strategies ranging from smart hiring, to training and development, to managing performance and creating a recognition culture.
Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way.

From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customers.
LanguageEnglish
PublisherSimon & Schuster Audio
Release dateNov 1, 2004
ISBN9780743544962

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Reviews for Customer Mania!

3.5/5

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  • 5/5
    This book used the Yum! company to show how your company can use wise principles to become customer focused. These growing and profit making companies realize that "Profit is the applause you get for taking care of your customers AND creating a motivating environment for your people.
  • 2/5
    I've typically been impressed with Ken Blanchard's books. This one didn't work for me for a few reasons. First, it was hard to get excited by the trio of fast food restaurants when all three have gone downhill. Second,mthe format just didn't work, especially the back and forth between theory, then application, then grading Yum! Brands success. The most valuable lesson to me was on p. 160-162 where he talks about the importance of humility in a leader.