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Poke the Box

Poke the Box

Written by Seth Godin

Narrated by Seth Godin


Poke the Box

Written by Seth Godin

Narrated by Seth Godin

ratings:
4.5/5 (75 ratings)
Length:
2 hours
Released:
Mar 1, 2011
ISBN:
9781455811014
Format:
Audiobook

Description

We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in.

We post a help wanted ad and look for experience, famous colleges, and a history of avoiding failure.

We invest in companies based on how they did last quarter, not on what they're going to do tomorrow.

So why are we surprised when it all falls apart?

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that's what matters-your ability to create and learn from change.

Poke the Box is a manifesto about producing something that's scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you've done it before, but along the way, someone talked you out of it.

We need your insight and your dreams and your contributions. Hurry.

Released:
Mar 1, 2011
ISBN:
9781455811014
Format:
Audiobook


About the author

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year. Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments. Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace. Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

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What people think about Poke the Box

4.5
75 ratings / 11 Reviews
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Reader reviews

  • (5/5)
    Poke the box. See what happens. Do it again. See what happens; learn; grow; succeed. Godin gets in the reader's face and challenges him or her to start something: initiate; fail; try again; fail; try again (as often as necessary). Although he is admittedly not measured, Godin pushes his reader to be bold, to risk and (more than anything) to just start something. This is a great book for the person sitting on a hundred great ideas, or the person sitting on just one, or even the person that think that he/she doesn't have anything to offer. Try. Fail. Try again.
  • (5/5)
    Reading this book is quite possibly the easiest way to change your life forever.
  • (4/5)
    Just like some of Seth's other books, he has a brilliant idea that he hits from every angle with many great real-world examples. His short, blog-like "chapters" make for an easy read with many memorable quotes. But, the bottom line is to stop planning, "poke the box", and ship!
  • (5/5)
    Seth Godin does it again! Simple in theory, Seth’s Poke The Box does an excellent job of poking us off the cliff of inaction and willing to free-fall into the life we dreamed of.
  • (5/5)
    Extremely motivating! Just the kick in the @ss I needed to move forward on my next thing. The book is concise, to the point, and powerful. It's only 2 hours long but I spent several hours with it as I kept pausing to write down ideas and clarify my thinking about how to proceed. Feel really confident now. Honestly my previous concerns now seem pretty silly and I'm realizing that I actually haven't been thinking big enough! But I'll take Seth's advice and "go go go." Not going to let that hold me back from getting started.
  • (4/5)
    A great book to start with to get inspired and move forward!
  • (5/5)
    A great book. Everything Seth writes or says is worth taking into account.
  • (5/5)
    I really loved this audiobook, so motivational and life changing. Thank you!
  • (5/5)
    I really enjoyed this book, it’s a great call to leadership
  • (4/5)
    Simple concept but well-written and inspiring.
  • (2/5)
    84 pages of someone shouting at you to get up off your backside and go out and do stuff. Relentlessly positive and undoubtedly good advice but for me other books have a better grasp of detail in how to improve yourself. Good advice, but given offputtingly. Save yourself time and spend a few minutes listening to Britney's Do Somethin', or Gwen Stefani's What You Waiting For?, the same message condensed to four minute pop singles.